If you were holding off on moving to Thailand because you were worried you wouldn’t be able to get a hold of More, make those travel plans now.
Meredith Corporation, based in the bustling metropolis of Des Moines, Iowa, announced its expanding the reach of More, as well as Parents and Diabetic Living, to other countries.
In addition to Thailand, More will get a French language edition in Canada, while Parents can now be found in Turkey, Brazil and the Middle East/North Africa. The populations of Mexico and Italy will be able to read all about the latest insulin regulators in Diabetic Living.
MEREDITH EXTENDS ITS INTERNATIONAL REACH WITH EXPANSIONS OF PARENTS, MORE AND DIABETIC LIVING
DES MOINES, IA (October 14, 2008) Meredith Corporation (NYSE: MDP), one of America’s leading media and marketing companies, has announced multiple licensing agreements to extend Parents, More, and Diabetic Living brands to seven international regions, collectively. With these new alliances, Meredith’s global reach will expand to more than 25 agreements in 40 countries.
The new agreements include the following:
Parents Turkey, Brazil, Middle East/North Africa
More Thailand, Canada (French version)
Diabetic Living Mexico, Italy
Prior to these new agreements, the Parents brand is also found in China, Indonesia, India and Greece; More has an English-language presence in Canada; and Diabetic Living is published in Australia, New Zealand and Spain.
“Widening the boundaries of these audiences is a key element of our strategy to broaden our reach outside of the United States,” said John Zieser, Meredith’s Chief Development Officer. “Meredith is excited to offer our strategic partners both offline and online platforms to leverage these brands and trusted content. We will continue to seek similar alliances for our leading brands that help us fulfill our mission to reach more consumers.”