Magazines Betting Big on Social Media

Condé Nast, Hearst seek revenue from networking sites

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers.

With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too.

Timed to coincide with the key fashion season, the Hearst Magazines title is introducing a contest on its Facebook page where readers can vote to win beauty and fashion products that have been chosen by the magazine’s editors.

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