Magazine Marketing Pact to Roll Out in April

The five rival publishing companies that are collaborating on a magazine marketing campaign plan to announce details of the campaign in March and break it in April in the pages of their magazines.
 
Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media are funding the campaign, which Mediaweek first reported in November, in the latest example of embattled publishing competitors coming together to promote the medium as a vital one.
 
The first four of those companies, along with News Corp.,