Magazine Hot List 1997: Highlights

Top 10 Hottest Magazines1. People2. Martha Stewart Living3. Better Homes and Gardens4. W5. Wired6. GQ7. Entertainment Weekly8. Travel + Leisure9. SmartMoney10. Town & Country10 Up-and-Comers1. InStyle2. Vibe3. Saveur4. Worth5. Family PC6. Discover7. Fitness8. Garden Design9. Family Life10. Individual InvestorOut There: A partial listing of new magazines we've picked up on our radarDigital DinerHigh Concept: Party time in the new electronic universePublished By: Metropolis PublicationsHometown: Redwood City, CaliforniaCool Column: "The Way Out," a mean spirited, tongue-in-cheek review of all things digitalThe Competition: Content-oriented new media mags such as Ziff Davis' Yahoo Internet Life and IDG's The WebWhy It'll Fly: "Digital entertainment isn't on the fringe anymore," says editor Andy Eddy. "Digital Diner shines light on all elements of the electronic-entertainment universe, from music to film, from computer games to Internet developments."Jack MagazineHigh Concept: Stop making sensePublished By: independentHometown: Santa Fe, New Mexico; moving to L.A.Cool Column: "UFO True Stories," a reader forum featuring kooky revelations such as: "My grandpa's private nurse is an alien. I can tell because she wears red-striped socks, talks funny and carries a long wooden spoon in her pocket."The Competition: Wacky, youth-oriented regionals such as San Francisco's Might and New Orleans' TribeWhy It'll Fly: It's got "cheap sensationalism, beautiful color saturated photography and other critters, useless advice, new dance steps and unforgettable ads," according to the press kit.ModeHigh Concept: Real fashion for full figuresPublished By: Pantheon Intl. and Lewit & Le WinterHometown: New YorkLaunched: February 1997Cool Column: "Who's News," a roundup of designers with stylish, comfortable clothes in plus sizesThe Competition: All the best women's fashion booksWhy It'll Fly: Women have learned that "you can be less than skinny and still be fashionable," says an essayist in the premiere issue. "You can eat Italian and wear Italian."ProvocateurHigh Concept: Homoerotic art, now for your coffee tablePublished By: Alluvial EntertainmentHometown: Los AngelesLaunched: November 1995Cool Column: "Emerging Artists," kinky...uh, daring..photo essays from new artistsThe Competition: PG-rated gay magazines such as Out and The AdvocateWhy It'll Fly: The expensive book (cover price $11.95) appeals not only to gay readers, says president Layne Derrick, but also to affluent readers interested in art, literature, and celebrities.WigHigh Concept: Neo-feminism, Rockies stylePublished By: independentHometown: Heber City, UtahLaunched: December 1995Cool Column: "Vox Femini," in which readers rant about life in a man's worldThe Competition: The bright surfer mag Wahine—neo-feminism, Long beach-styleWhy It'll Fly: "Young women in sports, art and music are seldom covered with the attitude and awareness that Wig presents," says editor/publisher Kathleen Gasperini. "Unlike many other women's publications, we are the audience that we write about."

Performance Marketing

Magazine Hot List 1997: Highlights

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff