Magazine Day Keynote: 'We Need Revolution, Not Evolution'
At 12th Annual New York Magazine Day — Magazines 3.0: Consumers, Content, and Connectivity, keynote speaker Carole Irgang tried to stay positive about the state of print magazine advertising. “The publishing industry is known for firsts,” the SVP of integrated communications at Kraft Foods told the assembled masses. “You were the first on-demand medium. The industry is a ‘firstmaker.’
Made-up words aside, the audience ate up her sunny outlook. “Print is a powerful medium and it’s here to stay,” she said to a rousing round of applause.
Stressing
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in