For the first time since 2007 ad revenue at consumer magazines rose this past year. A Publishers Information Bureau report revealed that 2010 brought a 3 percent rise in print ad revenue as the 235 measured magazines hauled in $20 billion in profits. This represents a modest gain over the $19.5 billion amassed in 2009.
Magazines flourished in the fourth quarter as ad revenue increased by 4 percent from 2009. Much of the credit for the improvement goes to automakers whose advertisements boosted profits by 21 percent.
As for general interest titles, People had a memorable 2010 as the magazine collected $1 billion in ad revenue. Food Network Magazine displayed the largest growth margin with a 174 percent spike in advertising dollars from 2009 to 2010.