Magazine Ad Pages Drop 8 Percent in 1Q
Sorry to start your Monday with bad news, but… We’ve got bad news for fellow magazine enthusiasts out there: For the third quarter in a row, magazine ad pages have declined. The Wall Street Journal reports that ad pages fell eight percent in the first quarter of 2012, as more advertisers spend their money in the digital realm. Another factor was a significant pull back by the automotive and food industries, which are typically big spenders.
Magazines that were hit the hardest include Golf Digest, In Touch Weekly, O, The Oprah Magazine, Martha Stewart Living and Men’s Fitness, which all saw ad pages fall by 20 percent or more.
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