Magazine Ad Pages Continue to Decline, Despite Increase in Digital

Print pages off 4.5 percent in second quarter

MPA — The Association of Magazine Media has released its consumer magazine ad page data for the second quarter of 2013, and again, print advertising continues to decline. Advertising for the quarter fell 4.5 percent versus the year-ago quarter, putting the total decrease for the first half of the year at 4.9 percent.

Some of the hardest-hit magazine categories included financial titles (The Economist, Bloomberg Businessweek, Forbes, Money and Harvard Business Review all saw double-digit ad page drops on soft financial advertising), newsweeklies (Time was off 16.8

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