Magazine Ad Page Decline Slows During Third Quarter
Sometimes, you just have to celebrate when things go from bad to not-so-bad. Such is the case with magazine ad pages. According to PIB’s latest report, ad pages declined by only 1.8 percent during the third quarter, which is better than the drops in the first quarter (down 4.8 percent) and the second (down 4.5 percent).
The big winners of the third quarter were women’s titles, as many got a boost from their September issues. Glamour posted a 19.6
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