Madonna Released Her Latest Music Video on Snapchat

She then used the Grammys as a marketing opportunity

Madonna wowed the crowds at last night’s Grammys, if not for her singing or dance moves then for her fitness. Whether she’s 56 or 26, the woman looks great. And she consistently surrounds herself with hot shirtless guys.

For those who are Snapchat subscribers, you may have noticed a matador theme going on for Madge and her new album. On Thursday, she released the first video from her new album “Rebel Heart” on Snapchat. It was available for 24 hours before disappearing and then reappearing on YouTube.


Never one to sit still while trends are happening, Madonna is maximizing on this technology in a savvy way, using Snapchat as a teaser for her new music before the big broadcast awards show.

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