Macy's Ad Gets Tablet-fied for Digital Mags
In an early example of how a major fashion retailer is working with the iPad, Macy’s is using the Apple tablet to turn its summer catalogue into a shoppable slideshow.
Macy’s 60-page print catalogue was converted into a two-page spread into which a 20-page slide show is embedded, with links to shop at Macys.com. The ad is running across the digital editions of 20 titles including Elle Decor and Marie Claire.
The ad was handled by Zinio, which converts magazines to digital editions and sells ads across those editions.
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