M-commerce Not that Popular Yet - But it Will Be
Nine million US consumers, or 3.6% of mobile users, have made a purchase using their mobile phone, according to new research from Nielsen Mobile. The data also show that 49% of mobile consumers plan to join the m-commerce party in the future.
Nielsen found that men are more likely than women to use their phone for commerce – 4.5% versus 3%. Also, a larger percentage of consumers in the 25-34 age group – 5.4% – have paid by mobile than the mobile population overall.
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