M. Booth Names Lisa Zlotnick Broadcast Director

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Lisa Zlotnick has joined M. Booth & Associates as Broadcast Director. Previously, Zlotnick served as Senior Director of Media Relations at Medialink, a Division of The NewsMarket, where she lead broadcast initiatives for the media group.

In a phone interview with PRNewser, Zlotnick said working at an agency provides “career growth” and “new opportunities to work with the media.” She will begin work with variety of clients including JCPenny and American Express.

In addition to Zlotnick, Medialink SVP Adam Dictrow also recently left the company to take on a role as Divisional Vice President at MultiVu, a PR Newswire Company.

Medialink was acquired by The NewsMarket in September 2009. M. Booth & Associates was acquired by holding company Next Fifteen in August 2009.