Luntz Pens New Book
Frank Luntz, self-proclaimed “Word Doctor” and FNC contributor, has a new book out this week, WIN: the Key Principles to Take Your Business from Ordinary to Extraordinary.
An e-mail release says Luntz is making public for the first time “the list of the ‘secret’ words and phrases from my two decades of public opinion research that I have used for presidents, prime ministers, CEOs and those in the public spotlight.”
On his list of secret phrases that work:
- “Imagine,” which Luntz calls “the most powerful word in the English language” because of how inspiring it is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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