Lunar Advertising: Japanese Company to Launch Can of Soda to the Moon

Japanese soda company Otsuka is about to take “one giant leap” for advertising.

The moon’s surface, once described by Neil Armstrong as “magnificent desolation,” is about to become a bit less desolate thanks to a 2.2-pound titanium capsule filled with “powdered sports drink and children’s dreams,” which the beverage maker, in partnership with Pittsburgh-based aerospace company Astrobiotic Technology, plans to bestow upon our lunar neighbor.

Astrobiotic is currently in competition for the $20-million Google Lunar X prize, which will be awarded to the first company to land a payload on the moon’s surface that can travel at least 1,640 feet and transmit high-definition images back to Earth.