How Lumiary Powers Small Business Growth

Social media has become an important part of many small business strategies. In many cases, the challenge with using social to help grow a business and engage with consumers are the same for small businesses as they are for larger businesses. Developing and distributing content can be time consuming, and tracking the results can be complicated.

This was exactly the challenge facing the team at Poler Outdoor Stuff, which makes outerwear for the everyday adventurer. According to online marketing director Drew Dayberry, they had more than 200,000 followers on Instagram and a great community on Facebook, but they needed to be able to schedule posts and track the results of their social media campaigns.

There are, of course, a lot of social media management tools.