Lucky Magazine Partners With Bravo On New Fashion Reality Show

Reality competitions have long paired with magazines: “Project Runway” first allied itself with Elle and then Marie Claire, “America’s Next Top Model” has Seventeen, and “Top Chef” has a partnership with Food & Wine.

So it comes as no surprise that Bravo’s latest fashion reality show — an attempt to replace “Project Runway” which moved to Lifetime this year — has paired with a magazine. But the show, “Launch My Line,” has curiously launched a partnership with shopping magazine Lucky, not a traditional fashion magazines like Elle.

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