Lucky and Architectural Digest have finally come to the iPad. As of now, the only Condé titles not on the iPad are Details, W and Teen Vogue. WWD reports that the move to the iPad is especially important for Lucky, as ad pages are down 20 percent through September.
One of Lucky’s biggest lures on the iPad is giving users the ability to click on any single product and be directed to the designer’s site so they can purchase it. Brandon Holley, editor-in-chief of Lucky, told WWD that the app is, “The most shoppable digital edition of any magazine.” She’s surely not being biased.
Both Lucky and AD’s iPad apps are free for print subscribers. Single issues, monthly and yearly app subscriptions are also available.