LOST FOUND: The Numbers
(kudos to anyone who gets the title reference…It is Wednesday after all…And we know what happens on Wednesdays…)
After refusing to release subscription numbers for quite some time, the NYT Company today announced the number of subscribers they have to their TimesSelect program.
Read the full release here. Although the release’s headline is “TimesSelect Surpasses 270,000 Subscribers in Less Than Two Months” that’s slightly fuzzy math (which, to their credit, they essentially admit in the body of their release): Only half of that number are online-only subscribers (the remainder are print subscribers who get a free TimesSelect membership with their subscription).
A few thoughts…
- 135,000? Not bad…Given much of the negative publicity that surrouned NYT’s TimesSelect announcement, the number seems surprisingly high.
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