If the Los Angeles Times is going to reclaim its standing as a “global brand,” per Tribune Publishing marching orders, much of the battle will need to be won on the entertainment front, against many more competitors than once existed. For a time, Laurie Ochoa has been watching over these matters as arts and entertainment editor, but now, there is a second person coming into the fold with that same title.
Brenda Rodriguez (pictured) will be tasked with bolstering the breaking-news and online sides of the paper’s entertainment coverage. Ochoa will expand her purview into areas more logically matched to her Slake background, like books coverage. From today’s Davan Maharaj memo:
Brenda has spent the last decade of her career covering entertainment, initially as a showbiz reporter and deputy film editor at People and then as the executive editor of entertainment websites Wonderwall.com and Moviefone.com. Before that, she worked as a reporter at the Dallas Morning News and the San Antonio Express-News.
Rodriguez spent six years at the Dallas Morning News, working her way up from night police reporter to Texas-Mexico border bureau chief. Among the stories she has covered: the killing of women in Ciudad Juárez, the plight of undocumented immigrants, drug cartel crimes and a priest accused of rape and murder. She also wrote a column for the newspaper’s Texas Southwest section on border life.
She started her career at the San Antonio Express-News, where she reported a five-part series on the spread of HIV inside state prison systems. The series prompted the Texas Board of Criminal Justice to review their prison system policies on AIDS.
In the same memo, Times editor-publisher Maharaj welcomed two other entertainment staff additions – film editor Marc Bernardin and TV editor Sarah Rodman – and noted the section promotion of Greg Braxton (deputy TV editor), Richard Verrier (Company Town editor) and Richard Nordwind (Sunday Calendar editor). Congrats to all.
Photo via: LinkedIn