Why Is L’Oreal ‘Bored’ with Pinterest?
L’Oreal is a beauty company—a very visual brand with a heavy female demographic. This would make them a prime candidate for brand expansion via Pinterest, right?
Maybe not. Rachel Weiss, L’Oreal’s vp of digital strategy and marketing, recently told Business Insider that she had all but stopped using the white-hot social “pinning” service and re-focused her branding efforts on Facebook because she “got bored” with Pinterest. As evidence: this L’Oreal page definitely feels a little neglected.
Interestingly,
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