Lord & Taylor Needs Your Help Coming Up (with) Roses

Submitted for your approval: A faltering department store, America’s oldest, stages an impressive comeback fueled by CEO smarts and private equity cash. They retool everything from the store fleet to the shopping bags, swapping out gray plastic sacks for sturdy new white ones that feel like they’re crafted out of watercolor paper. As for freshening up the identity, they get behind a marigold hue, dubbing it “‘sunrise,’ the extraordinary mixture of yellow and orange…adopted as [the store] reinvents itself for the 21st century.”