LoopJoy wants to help developers monetize their apps with real-life goods
LoopJoy wants to make selling real-life merchandise through an app as easy as selling virtual goods. The New York-based startup launched its private beta this week offering a service that promises to help mobile game developers to monetize their apps with branded goods.
According to CEO and co-founder Ruth Polachek, consumers may not think twice about spending real money on an in-app purchase, but when it comes to purchasing tangible goods, mobile is 10 years behind the web.
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