Looking at PR Bloggers Who Have Bigger Audiences Than The Media They Pitch
Former Financial Times reporter and current Silicon Valley Watcher blogger Tom Foremski asks an interesting question: What happens when PR people have more traffic than the reporters they’re pitching?
He cites some of the big PR bloggers and since PR is more comfortable with self promotion, these folks often have larger audiences than many reporters. However, it’s not just about audience size, it’s about credibility. As Formeski pointed out, “having someone else write a story about your client, on a third-party site, where there has been no exchange of money, conveys far higher value to the story.”
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