Looking at Dell & WPP's "DaVinci"
(WPP Group CEO Martin Sorrell)
One of the biggest announcements for PR in 2007 was the news that Dell and holding company WPP Group would be forming a “super agency,” code word, DaVinci, to handle all PR, marketing and ad intiatives.
Former Young & Rubicam CMO Mitch Caplan was hired to serve as acting CEO back in December, and the agency is shooting to be up and running by March 1st, including a whopping 1,000 employees.
PR Week’s Erica Iacono and Keith O’Brien today take an in
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