Were the NewFronts worth it?
That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago, it was revealed that Yahoo hadn't sold advertisers on most of the big shows it presented to agencies and brands last spring, including Jack Black's Ghost Ghirls. And on Wednesday, Hulu's anticipated animated series Mother Up! premiered, also with no sponsor.
Hulu seems to have high hopes for Mother Up!, which some have labeled a "female-oriented Family Guy."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in