Longneck & Thunderfoot Acquires St. Louis Tech Magazine EQ

Terms are not being disclosed

First off, that’s not a certain 2013 children’s book in the headline. No. It’s a New York marketing and content agency started at Columbia University and inspired, by that book, to adopt the name as mantra and reminder that ‘companies that don’t take advantage of the digital medium risk going extinct like dinosaurs.’

Per a blog post today from L&T co-founder Jonathan Allen, the company has followed up its recent opening of an office in St. Louis with a local acquisition:

“I started EQ because I observed the rapid emergence of St. Louis’ innovation class and wanted to support the startup and business ecosystems of the city,” says co-founder and owner Kelly Hamilton. “L&T is one of the most innovative companies in digital storytelling and I’m excited to see where they can take the publication in the years ahead.” Hamilton will work alongside the L&T team to transition operations through the end of July.

“We plan to build on what Kelly started,” said Allen, who will serve as EQ’s publisher and editor in chief. “The publication was instrumental in orienting us to the people, places and organizations that make St. Louis a great city to grow your startup. From my own personal experience, it really is possible to build a great company here and that’s what I want the world to know.”

EQ was started in 2015 and stands for Entrepreneur Quarterly. They have published four issues to date alongside more frequent content online.