It’s common knowledge now that videos on Facebook comprise some of the most successful content that a page can post.
As this infographic from Adaptly points out, people view 8 billion videos on Facebook each day.
So how can a brand make sure they’re getting the most for their money?
Adaptly has some tips aimed at generating engagement on longer videos posted to Facebook, such as preview trailers and subtitles. This way, users who don’t have the sound on can still understand the video.
For more tips, check out the infographic below.