The video below shows Matteo Pericoli, author of the coffee table book London Unfurled, as he demonstrates the new iPad app that Picador released at the same time as the paper book.
This is a rather odd book and that made it a truly fascinating project for an app. The book is an art book printed on a single 37 foor long sheet of paper. Each side of that sheet shows a 20mile stretch of the banks of the Thames River as it flows throw London.
The app will scroll through the 2 images and it also includes historical details on the buildings as well as narrated descriptions. This is truly an example of content that works better in digital than in paper.