Logo Legacy: Book Charts Legacy of London's Bullseye

There’s nothing like an imminent Olympics to get the world talking about logos (did you know that Sochi’s rather chilling mark is the first to lack drawn elements?). Anne Quito looks across the pond at a classic.

bullseyeThe city of London teems with icons—from Big Ben, to the red double-decker bus, even to polarizing 2012 Olympics logo, or lately, the much parodied “Keep Calm and Carry On” posters. There is no shortage of visual symbols for the city.

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