Facebook Pages Still Slow to Seize Video Opportunity (Report)

How are Facebook pages handling video? Social analytics and reporting firm Locowise studied 1,000 of them to find out.

How are Facebook pages handling video? Social analytics and reporting firm Locowise studied 1,000 of them to find out.

Locowise analyzed 1,000 pages with totals of more than 291 million likes and nearly 600 uploaded native videos throughout the month of June, which tallied more than 180 million views. Its findings included:

  • 47 percent of pages it studied uploaded no videos at all.
  • 33 percent only posted one video in June.
  • 1.2 percent of the pages were responsible for 46 percent of the posted videos.
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