Location-Based Services Not Yet Providing ROI For Marketers
Think twice about setting up a Foursquare campaign for your next client: location-based services don’t provide more than a “minimal” impact on the bottom line, according to data obtained by Fast Company.
In fact, a successful promotion from Yelp, Foursquare, Facebook Places or Opentable Spotlight usually provides about a 2% increase in revenue.
The company that provided the data, Applied Predictive Technologies, is a software firm that uses analytics to conduct studies of the effectiveness of social media campaigns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in