Location-based social apps are making a push to attract college students, with SCVNGR, a Google Ventures-backed app, making the biggest push of all.
But SCVNGR is going the extra mile, partnering with 350 universities, and setting up scavenger hunts to help students acquaint themselves with a new campus, encourage participation in campus events, and more.
SCVNGR University Specialist Christina Dorobek attributes the company’s emphasis to founder and CEO, 21-year-old Seth Priebatsch, who developed the technology while at Princeton.
“He saw that the college-age demographic were early adopters of mobile technology in the first place, and wanted to get them using their cellphones to explore their cities,” Dorobek, told Mashable.
[Image via CityTownInfo.com]