Localytics: User Retention Falls in Q4 2014

App marketing and analytics platform, Localytics, has released its newest indexes, measuring app engagement, app launches and more during the fourth quarter of 2014. The company’s Q4 App Stickiness Index showed user engagement peaked in December, as the number of users who use the same app more than 10 times per month reached 30 percent. However, overall user retention (measured as the percentage of users returning to an app within three months of their first session) declined during the quarter, ending the year at 12 percent.

App Stickiness Index Q4 2014

App marketing and analytics platform, Localytics, has released its newest indexes, measuring app engagement, app launches and more during the fourth quarter of 2014. The company’s Q4 App Stickiness Index showed user engagement peaked in December, as the number of users who use the same app more than 10 times per month reached 30 percent. However, overall user retention (measured as the percentage of users returning to an app within three months of their first session) declined during the quarter, ending the year at 12 percent.

Localytics attributes this decline to the number of users who abandon apps (don’t re-download them) when they’ve switched to a new device or have upgraded their operating system.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in