Localytics' new report measures app stickiness from December 2011 to Q1 2014

Marketing and analytics company Localytics has released its first App Stickiness Index, measuring app engagement and loyalty values across multiple app genres. Localytics defines a “sticky” app as one“whose function, content, design, and marketing drive repeat usage.” The Index measured 25,000 apps from December 2011 through Q1 2014, and focused on two main factors: an app’s power users and loyal users.

In this case, a power user was defined as one who opens an app over 10 times a month, while a loyal user is one who returns to an app within three months of first opening it.

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