Localytics examines app churn risk window in new iOS report

Mobile apps analytics company Localytics has released its latest study, analyzing the amount of time between app use and app abandonment. The “app churn rate” study measured the likelihood users were to completely abandon apps, in relation to the number of times they open apps in the first week after downloading them.

When measuring app usage on iPhone and iPad, Localytics found the median user returns within just under six hours of first using an app.