Localytics brings push messaging, A/B testing to suite of mobile marketing tools

A recent study by mobile apps analytics company Localytics found user retention to be on the increase across both iOS and Android, and it’s with that trend in mind that the company has released a large new update to its app marketing platform, bringing new features to developers and publishers looking to help push that increase even further.

These new features will work to help companies better analyze, target and engage with their users via the addition of push messaging and A/B testing, as examples.

The push messaging system gives developers the option of pushing notifications to users when they’re outside of apps, reminding them of activities they’ve yet to complete, new promotions within apps, and so on. These