Local Reporter Thanks PR Team for 'Scoop' On-Air
Perfect illustration of the way media works today.
Today in State of the Media news: as reported yesterday by our sister site TVSpy, a local TV journalist in El Paso, Texas perfectly illustrated the current iteration of media relations by thanking a PR team for her own “scoop” while reporting live on-air.
Last week, Pilar Arias of KVIA told followers to expect a hot breaking story that evening:
I’ll have a report you WON’T want to miss tonight on @abc7breaking at 10.
— Pilar Arias (@PilarArias_MMJ) March
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in