flickr: William Hook
Local mobile advertising is growing, and fast, so maybe that’s where you want to be in the coming months? Newspaper groups like Belo, Hearst, MediaNews Group and Cox think so they’ve all inked deals with a company called Verve Wireless, which publishes and monetizes mobile content. Verve now “mobilizes” 450 media properties and covers the top 200 DMAs in the U.S.
Mobile advertising as a whole is predicted to jump 26 percent this year while overall marketing spending drops 7 percent. And Microsoft is also getting in on the mobile search party. Corporate VP Scott Howe believes that mobile advertising will grab 5-10 percent of total media spending in the next five years, which partially explains why Microsoft’s just-revamped Bing search engine is aimed partially at capturing mobile search users (it takes fewer clicks to search).