LivingSocial Study: “We’re a burrito-eating, golf-playing, massage-loving bunch”

In the U.S. alone, the social shopping platform sold more than four million daily deals during the second quarter (April-June). With those numbers, members in Washington, D.C., California, New York, Texas and Florida were found to appreciate LivingSocial the most, having purchased the most LivingSocial vouchers.

From massages to margaritas, waxing to wasabi and even pole-dancing, deal seekers from coast-to-coast were on a mission to have fun and save money with LivingSocial this past spring. LivingSocial was kind enough to share the most popular deals, which I find valuable for those who are considering the idea of starting their own deal making company.

In the U.S. alone, the social shopping platform sold more than four million daily deals during the second quarter (April-June). With those numbers, members in Washington, D.C., California, New York, Texas and Florida were found to appreciate the daily deal company the most, having purchased the most vouchers. Furthermore, LivingSocial announced their top U.S. trends are beauty, food, fitness and entertainment.

“The results from this quarter’s U.S. trend study paint a really strong picture of how LivingSocial is connecting its members with the things they like to do in their free time,” said Mandy Cole, Senior Vice President of Sales, LivingSocial. “We’re a burrito-eating, golf-playing, massage-loving bunch and LivingSocial is looking forward to introducing even more new activities that will excite and engage our members.”

The report also scaled down the single popular item from the top trends that members purchased the most. For beauty, members enjoyed having their tension released with 154,085 people through massages. As for food, members sipped on one of 428,636 margaritas, and I sure Mexican food was involved, too, because that’s a lot of tequila. As far as fitness is concerned, members went into a stretching-like state by taking 922,420 yoga classes. For entertainment, members played 1,091,304 rounds of golf. But, the way I play golf, I wouldn’t call it entertainment.

It will be interesting to see as the seasons change if the trends change as well.