LivingSocial Spreads Holiday Cheer

LivingSocialLogo.jpgOn the first day of Christmas, my true love gave to me…cupcakes from Red Velvet Cupcakery!

Social-media developer LivingSocial is celebrating the holiday season with gift-buying initiative 12 Days of Gifting, which will offer savings on spas, restaurants, sports and other products in major cities across the United States through Dec. 20, with a portion of the proceeds going to nonprofits.

The initiative teamed up LivingSocial Deals, which launched in New York at the end of August, with local merchants on one offer per day, shared via Facebook, Twitter and email and good for only 24 hours.

Examples of the deals offered by LivingSocial include: $25 in cupcakes at Red Velvet Cupcakery (a $50 value) in Washington, D.C.; $25 credits to Shiku Sushi in Seattle ($50 value);a $60 Keith Jones Golf Swing Analysis in Atlanta ($165 value); and $25 in chocolates at Hotel Chocolat ($50 value) for Boston users.

LivingSocial co-founder and CEO Tim O’Shaughnessy said:

LivingSocial Deals has already saved people hundreds of thousands of dollars, so we are confident that the 12 Days of Gifting will provide thoughtful ideas at great prices for holiday shoppers while benefiting local charities. While shoppers gain access to luxurious gifts at affordable prices, merchants also benefit from the program by securing revenue and foot traffic through 2010.