Livestrong Likely to Suffer Amidst Doping Investigation

Livestrong, or the Lance Armstrong Foundation, the cancer advocacy and awareness organization started by the megastar athlete, is likely to suffer a decline in revenue this year of between 10 and 20 percent. LAF pulled in about $50 million a year in 2009 and 2010, despite a sluggish economy.  The estimate came by way of a statement from Doug White, the academic director of New York University’s Heyman Center for Philanthropy & Fundraising. It’s based on past examples of other charities that have faced scandal.

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