LittleThings Shuts Down, a Victim of Facebook's Algorithm Changes

Time's up for a content producer dependent on social platforms

Video content producer LittleThings was close to securing an investment that would have allowed it to grow beyond its 100-person staff. Instead, the site, which depended on social media for distribution, will be shutting down.

Four-year-old LittleThings, which had been self-funded, will produce one more live program today before turning off the lights for good.

“It’s not a secret that it’s challenging times for content companies,” COO Gretchen Tibbits told Adweek. The company becomes the first high-profile casualty of Facebook’s recent

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