It’s been a heck of a summer so far for New York media startup littlethings.com. The company describes itself as a women’s lifestyle portal focused on “feel-good content.”
At the beginning of June, eight-month-old Little Things heralded the arrival of its first COO, Gretchen Tibbits (pictured). And a few weeks later, the site revealed that it had cracked comScore’s Top 100 Web Properties for Media Metrix Multi-Platform, with 38,401,000 unique visitors in May:
“The past few months have been transformational for our brand,” said LittleThings co-founder Joe Speiser. “The comScore data confirms that we’re now a major player in not only the startup world but also among female-focused digital lifestyle media brands.”
Recently posted LittleThings items include the site picking up on a Minnesota mom’s heartbreaking Facebook posts about the life-threatening impact on her teenage daughter of a liquor cabinet raid and a Connecticut Vietnam veteran walking 15 miles with his horses to honor a funeral promise. At press time, the company has a staff of around 40.