Lithium Technologies paid $200 million for Klout, the social media scorekeeper, in a deal made official today. Lithium CEO Rob Tarkoff said the addition of Klout signifies a relaunch for his company.
“This is less about Lithium acquiring a company and technology, it’s actually redefining who Lithium is,” Tarkoff said in a news conference.
Lithium already helps brands manage their online and social media activity, and Klout was built to give everyday users social media tools to manage their activity.
Klout, founded by Joe Fernandez in 2008, attempts to measure how influential social media users are, and gives marketers a way to connect with online tastemakers.
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