Listeners Get to Give the Green Light on Podcast Pickups in Panoply's Pilot Project

A three-week experiment begins

“We make a lot of pilots, as any podcasting shop does,” says Panoply chief content officer Andy Bowers, “and often, the public never gets to hear them.” An experiment launched by Panoply yesterday lifts the veil a bit on the process, allowing its podcast listeners to play the part of studio execs determining the long-term prospects of pilots that are trot out before them in hopes of a full season pick-up.

“This is something we’ve been thinking about for quite a while, probably for about two years,” said Bowers of the project now being realized.

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