Listen To The Twitter Choir Sing About Microsoft At CES [VIDEO]
This one’s a strange one: Microsoft closed out its CES keynote on Monday with a Twitter choir, singing about the tweets that contained “Microsoft” and “CES” in them.
In what was quite possibly the weirdest way to perform a keyword search I’ve ever heard of, Microsoft CEO Steve Ballmer welcomed a lively choir of Twitter-lovers on stage near the end of his keynote.
He and fellow host Ryan Seacrest (whose presence on stage sparked a number of WTF reactions from observers) gave Microsoft’s last-ever CES keynote a good effort, but ended up producing something pretty flat… until the choir.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in