Social game developer RockYou today announced that previously-COO Marino has been elected as CEO. RockYou has always been a major player in the social gaming industry and its recent restructuring efforts are paying off. More after the jump.
Lisa has played an integral role in many facets of RockYou’s development including leading their ads business as CRO and building RockYou into a major adnetwork on SNS. Her career at RockYou started in 2008 where she was involved in RockYou’s brand building efforts prior to becoming the Chief Revenue Officer in 2009. The major change came during her role as a COO when the full transition to a social game developer took place.
“RockYou is my passion. I really believe in our talent and the games and ad products we have in our pipeline. I am honored to lead this team,” said Lisa Marino. “The rapid evolution of the social gaming space, combined with the collaborative environment we’re building at RockYou, inspires me every day.”
In December 2010, RockYou announced the acquisition of TirNua for its next-generation 3D game development engine and team. In January 2011, the company announced the acquisition of UK-based social game developer Playdemic, developer of the rapidly-growing Gourmet Ranch, and in February 2011, announced a deal to publish the first title from legendary game designer John Romero’s new studio, Loot Drop. Under her leadership, RockYou pumped their executive team with games industry veterans including SVP of Games, Jonathan Knight and SVP of Technology Greg Kearney as well as General Counsel Allyson Willoughby, Marketing SVP Katrina Osio, and SVP/GM of Media, Julie Shumaker.
There are 165 people at the company today between 3 locations: Redwood City, sales office in New York and Playdemic game studio in Manchester UK. Over 2/3 of employees are focused on the game side and 20-25% are focused on media side. At a point in time there were 225 employees with only 3 managerial people. Now the company has matured and looks to create high quality IP in this highly competitive environment.