LinkedIn's CardMunch App Scans 2 Million Business Cards

Career networking sites like LinkedIn were supposed to replace business cards, but exchanging email addresses with a smartphone just isn’t as smooth as handing over the real thing. Last year LinkedIn acquired a mobile business card transcription service called CardMunch to bridge the gap between an in-person meeting and an online connection. Now the network reports that CardMunch has scanned over 2 million cards and counting.

The iPhone app uses Optical Character Recognition (OCR) to take a picture of the card, which is sent to a team of transcribers who record the information and send it back to the user for storage.

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