LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager.

Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a personalized, direct and meaningful way,” adding that the feature allows brands to:

• Personalize your outreach to prospects: Sponsored InMail is a great channel for marketers to easily craft relevant messages without restrictive character counts.